Where Promotion Should Be Scrutinised
First of all this blog post is no where near about travelling to Baguio but i feel that i need to speak my mind about this topic as it concerns everybody and this blog is my only avenue of informing everybody.
At the time of the writing of this blog post I am actually having one of those days where I am feeling dizzy and fearing that my blood pressure might be shooting up. Last December I was hospitalized because of heart palpitations and shooting blood pressure. Since then I became what they call “Dr. Google”, I started researching online for the symptoms I have and even those that I do not have but was in the related search, searched for medicines as well alternative cures. Unfortunately, it me more anxious and things became worst, I realized then that the easiest way for me to get sick is by searching for an illness not even my doctors are concerned about.
Several months have passed and thank God my anxiety level have gone down, following doctors orders I have kept my blood pressure under control. However, after feeling dizzy this morning I could not resist but search but what I found it this blog which tells us on how medicine brands are advertising their products, I read on and found some interesting points.
Point 1 : Online Advertising is Becoming Popular – we cannot deny the fact that the internet is here to stay and everyday many people are connecting online. Research and surveys have shown that consumers purchase products that were shared to them by their friends via different social media platforms and with more than 2 Billion people connected via the internet worldwide I could say that this is one the of the best place to advertise. Medical companies caught on the trend and we can see both local and international pharmaceutical companies promoting their products online.
Point 2: Social Media Seeks to Build Communities – one of the aim of social media is to build a community, many companies were clever enough that they were able to build a community around their brand making it easy to disseminate information. In addition there is that huge possibility of gaining first hand feedback from your users where positive feedbacks could add to your products laurels and a negative feedback would open opportunities to improve your brand, for pharmaceutical companies they could create a medical social media community.
Point 3: Advertising – from what I know about advertising is that it is done with the target audience in mind. I have seen several commercials to which I agreed to, some are even tear jerkers, imagine the amount of creativity put in to those types of commercials. I am not really sure about the advertisements of medicine products though and even those that are classified under food supplement. I remember clearly that my doctor did not prescribe certain pain relievers as they could have an effect in increasing blood pressure unfortunately all of them are advertised as safe, so now I am really confused. I wish medicine commercials would be as informative as the RiteMed Lagundi advertisement, in about thirty seconds they were able to show the quality check processes that the product goes through. The Biogesic Commercial also provides claims that it is safe, the only thing missing of course is the scientific data which might at least show why they claim their product is safe.
Ritemed Lagundi Commercial
Point 4: Violence in Medicine Ads – As an educator we were informed on how televisions have a great impact in a child’s learning process. I am sure you have heard the adage that a child’s brain is like a sponge which absorbs information he or she can gather through what he or she sees, hears or feel. Unfortunately, commercials do not have any ratings like that of any t.v. shows. Imagine a warning of rated SPG for every commercial where violence, sex or horror is incorporated. Take for example the Saridon commercial below, it might look funny but it indirectly show violence, one must understand that although the commercial was made for its target audience it can still be viewed by audience coming from various age groups.
There is also a Cebuano version of this commercial as shown in this blog site.
Considering the fact that information is readily accessible online and that many people are turning to the internet to find the information they need, and considering that medicines are not mere commodities I believe it is more than that since it has a direct effect on the health and life of its consumer their advertising should be regulated in the sense that every information about the medicine’s function should be made known to the public. With the use of the internet they can publish medicine’s pamphlet (you know the paper that is inserted with the medicine’s box) online for the information of everyone. Honest offline and online advertising is I think what should be implemented with regards to medicine brands.